Mock up 2

Plan for photoshoot

layout plan for front cover

Mock up of magazine

Ideology and brand identity for my magazine

The ideology for of my magazine primarily values the indie rock music genre and keeps this genre as it's main focus. The main value of (indie rock) music being the main value in my magazine is shown in the name which is 'Sound' as music is the sound the individual listens to. The font of the masthead has these sort of waves in it which I have used to represent a sound wave; to further the idea of 'Sound'. My magazine values new music within this genre and also more established artists who have made a name for themselves in the music industry such as Arctic Monkeys, Oasis and Fallout boy etc. The reason it values both new and old is because the new artists show how the music industry is developing in the genre and introduces the reader to more artists they might enjoy. The more established/older artists show the history of music within the genre and shows who the new artists have been influenced by. It believes that music and live music is important and influential and therefore, is not just something an individual listens to but brings connections and is an important part of life. My magazine does believe that technology can be important in the development of music and can also enable more people to listen to it due to things like Youtube and Soundcloud. However, it believes that it is important to keep more traditional ways of listening to music like records and seeing the artists live.

Plan for music magazine front cover photos

For the main image on the front cover of my magazine I plan to be doing either a medium shot or a medium long shot. This will either be of one or two people, and will be on either a plain white background or a colour background but keeping it fairly simple to keep the focus on the person/people. The person/people will either be gazing into the distance or at the camera whilst keeping a neutral facial expression. For the costume, the person will wear quite casual clothing with colours such as black, white, blues and greens. This is because indie rock artists tend to wear quite a casual look like jeans, a t-shirt or a shirt and a jacket in order to keep the focus more on the music; being quite humble to what they produce as they care more about the music than the image.

Masthead review from target audience

              

                                                                

                             
person 5: I prefer this masthead because I feel that it fits the theme the best.

person 6: I like this masthead because of how the colour isn't in the text it's what surrounds is to show the text.
                                                 

    

Brand identity and ideology of Q magazine

Q magazine presets an ideology that values more well established artists that have been around for awhile and are more recent as the magazine itself is almost like the connoisseur of music. The magazine focuses it's content on indie and rock bands and artist who have contributed to the music industry, and some well-known pop and rap music. Q magazine believes that the music industry is important part of life; valuing the history of music and how it has progressed over the generations by featuring very well-known, established artists such as Oasis, Michael Jackson, The Killers, and Adele. The magazine's target audience is aged 16-30 years old but is aimed more towards older people as they will know more of the older artists who feature in the magazine. It mostly targets males because of the content and style that the magazine produces. Majority of the readers will have an interest in indie and rock music. Q magazine values the history music has and shows this throughout with the artist the magazine puts on the front covers, also how the magazine doesn't particularly experiment with vibrant colours. However, the masthead is typically the brightest colour on the page drawing the audiences attention to the brand name showing how the magazine is proud to be who they are and what hey produce in their magazine. Within the magazine it is filled with lots of interviews, events, news and updates to keep the reader interested and kept up-to-date with the what's happening in the music industry. The layout and composition of the magazine is typically uses a monochrome and grey scale theme (other than the main image) with a pop of colour (usually red) in the masthead and parts of the cover lines/head lines on the cover. This is to keep their conservative look.

Magazine mood board

Music magazine masthead ideas

2 indie magazines analyised