The ideology for of my magazine primarily values the indie rock music genre and keeps this genre as it's main focus. The main value of (indie rock) music being the main value in my magazine is shown in the name which is 'Sound' as music is the sound the individual listens to. The font of the masthead has these sort of waves in it which I have used to represent a sound wave; to further the idea of 'Sound'. My magazine values new music within this genre and also more established artists who have made a name for themselves in the music industry such as Arctic Monkeys, Oasis and Fallout boy etc. The reason it values both new and old is because the new artists show how the music industry is developing in the genre and introduces the reader to more artists they might enjoy. The more established/older artists show the history of music within the genre and shows who the new artists have been influenced by. It believes that music and live music is important and influential and therefore, is not just something an individual listens to but brings connections and is an important part of life. My magazine does believe that technology can be important in the development of music and can also enable more people to listen to it due to things like Youtube and Soundcloud. However, it believes that it is important to keep more traditional ways of listening to music like records and seeing the artists live.
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