Brand identity and ideology of Q magazine

Q magazine presets an ideology that values more well established artists that have been around for awhile and are more recent as the magazine itself is almost like the connoisseur of music. The magazine focuses it's content on indie and rock bands and artist who have contributed to the music industry, and some well-known pop and rap music. Q magazine believes that the music industry is important part of life; valuing the history of music and how it has progressed over the generations by featuring very well-known, established artists such as Oasis, Michael Jackson, The Killers, and Adele. The magazine's target audience is aged 16-30 years old but is aimed more towards older people as they will know more of the older artists who feature in the magazine. It mostly targets males because of the content and style that the magazine produces. Majority of the readers will have an interest in indie and rock music. Q magazine values the history music has and shows this throughout with the artist the magazine puts on the front covers, also how the magazine doesn't particularly experiment with vibrant colours. However, the masthead is typically the brightest colour on the page drawing the audiences attention to the brand name showing how the magazine is proud to be who they are and what hey produce in their magazine. Within the magazine it is filled with lots of interviews, events, news and updates to keep the reader interested and kept up-to-date with the what's happening in the music industry. The layout and composition of the magazine is typically uses a monochrome and grey scale theme (other than the main image) with a pop of colour (usually red) in the masthead and parts of the cover lines/head lines on the cover. This is to keep their conservative look.